In case you haven't heard, Facebook is going to make it harder and
harder for you to get your content seen.
While it might be due to the increased amount of content on Facebook and
an attempt to crack down on spammy and invaluable content, it seems to be an
effort to make people pay for promoted posts and advertising.
While it's just hitting the press, this is really nothing new at all.
Facebook organic views have been decreasing for awhile. I've noticed it
on a few of our fan pages, and I've heard other social media professionals
complain of the same problem.
While a challenge, there are ways around it. Like everything online,
great content will always prevail. And with these tips and tricks I'm about to
share, you might be able to increase your reach on Facebook without having to
pay for promoted posts or ads.
8 Ways To Increase Your Facebook Reach
Without Spending Money
1. Create Awesome Content
This is the first and foremost thing you should think about. Awesome
and compelling content that talks directly to your customers, fans, and
audience is the best thing you can do. But it does require a strategy. I think
the best way to have something to share is to blog, take photos, and create an
online persona. When you have great content on your website and other online
sites, it's easier to have something of VALUE to share.
2. Embed Your Posts
It is likely that your audience is hanging out all over the web and not
only on Facebook. You can extend the reach of your Facebook post by embedding
that post on your blog. This will get your Facebook posts in front of your
website viewers and allow them to interact with your Facebook content off Facebook.
3. Encourage Likes & Shares
The way Facebook algorithm works, the more liked and commented on your
Facebook post is the more eyeballs it will reach. One easy way to get something
important out is to encourage your fans to like it or share it with their
network. You can only do that with
really great content. If the content is
good, people will like it. But don't ask
for likes or shares, this could actually hurt you. If you've done a good job building a
relationship with your fans you will see that this will be easy to achieve.
4. Ask Your Fans To Receive Notifications
Have you ever noticed that you get notifications from your top friends?
Did you know that you can receive the same type of notifications from Fan
pages? It's true and a lot of people don't know this is possible. To get
notifications on Fan page content, hover over the "Like" image on and
click notifications. Once you do that, every time that page is updated you will
get an instant notification. There's nothing wrong with asking your fans to do
the same for your Fan page. Again, if you have the relationship built, share
awesome content and don't over post, your fans will be happy to do this. After
all, they want to see your notifications, right?
5. Give Reasons To Comment
Commenting is one of the best ways to increase the eyeballs on your
content. Try to kick off each post with a comment from the Fan page and your
personal page to get the conversation going. We also give this advice to our
blogging clients. It is also a good idea to ask questions or give incentives to
increase commenting. Both of these tactics work, and I recommend you try it.
6. Mix Up Your Content
The common thought used to be that every post should have an image
attached. While this is a good tactic because it has a longer shelf-life, it is
smart to mix it up. Links now show up on News Feeds the same size of images
which increases the click-through.
7. Become a Content Curator
Again, it all comes back to great content. When you have great content
to share, more people are going to tune in. Share articles, images, and videos
that will keep your fans coming back for more. The more often one person
connects with your content will determine how often they see your content. Be
targeted with your content and your true and loyal fans will love it!
8. Create Fan Page Relationships
There are a few ways to go about this. One way is to share other fan
page content. Because everyone is sharing the content of huge publications and
brands, you might want to think about targeting middle sized fan pages instead
as they will notice it more. When you give love to other Fan pages, they will
likely return the favor and share your content. You can also tag pages within
your posts. The other Fan page will see your tag and hopefully be happy. In
order to build a successful relationship you have to think about this. You
scratch my back and I'll scratch yours. It's a two way street people!
Of course, every audience is different and not everything is going to
work for you. But in business it is all about experimenting and figuring out
what works for you.
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